John Stewart

Communications Plan for the Internet Age

Technology provides a means to communicate and stay in touch with people.

Objective:  Provide a description of a strategy to improve communications between OHV community organizations and increase their presence on the World Wide Web.

Current Status:

Many OHV community organizations currently have web sites that provide a description of the organization and seek to entice new members to join.  Most organizations do maintain web forums where registered members can engage in on-line “conversation” on a variety of topics.  As a rule, the predominate model of a “corporate” presence on the web is a series of static web pages that are infrequently updated. In addition, there numerous commercial forums that cater to the OHV recreationist and the major magazines also maintain web sites.

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John Stewart

Networking - Working with Coalitions

Coalitions, or networks, are bound together by a common interest. Coalitions range in size from a handful of people to a large number of organizations involving many people. Each group is a distinct organization. As a coalition, they are concerned with a focused mission such as blocking proposed legislation threatening their common interest. Both can work independent of other groups or in collaboration with groups which share the same or similar interests.

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John Stewart

Networking - Building a Coalition

Whether your club focus is for social interaction or working to save your favorite wheeling area, members are what make it possible. It starts with membership in a local club centering on a shared goal. Soon, you find that others share common concerns about their area of interest and you begin sharing information. You have started "networking", the basic building block of a creating a coalition.

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John Stewart

Your Club as a Business – Strategic Planning

Management is adapting to change. Planning aids the task of management; adapting to change. Strategic planning is the process of defining the organization's mission, vision, and values. Together, they provide an outline to guide the organization. The mission gives day-to-day relevance for the organization. The vision inspires beyond what may seem possible. And, the core values bind together the members of the organization by defining values that all hold dear.

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John Stewart

Your Club as a Business – a 7 Step Guide

So, you and a few wheeling buddies decide to create a name and a club is born. Starting a club is easy. Survival of the club is hard. What starts with shared values and vision does change over time. Your desire for the camaraderie and social life of a club needs to be tempered with the reality that you are really starting a small business. This is especially true if your club is an established club that hosts an annual event. You are involved in a small business enterprise. There are steps you can take to make your business (club) as success.

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